WordPress and WooCommerce-Specific Functions for Shop Data Insights
WooCommerce developers and tech-savvy shop owners will enjoy this curated list of WordPress and WooCommerce-specific PHP functions to garner insights from shop data.
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I’m working more each chance I get (to tighten up lol - it’s a southern slang saying we have here in the US 😆) to build up some valuable - and useful - curated content resources for PHP, MySQL, and LAMP stack developers.
Here recently, I have been querying AI (Google Bard and ChatGPT) for content source ideas.
We know - or should - that these AIs can spit out pure garbage.
Therefore, anytime I do receive any information from them (the AIs) I do my darn best to fact-check and provide relevant links to something solid I can find on the internet.
I would be totally remiss if I didn’t say that I am finding some good use for AI in my day job with examples of how to do some quick Python scripting with Oracle database interactions.
So they do have their place.
However, it is my strong opinion that AI is not the be-all, end-all.
Below is a list of common or useful WooCommerce-specific functions that I think most shop owners and developers will find use of.
It is by no means an exhaustive list.
Perhaps you can use these functions, or a combination of them, to gain more insights from your online store, ultimately hitting your business goals (whatever they may be).
Product Performance
wc_get_products
andWC_Product_Query
: Get the total number of products in your store.WC_Product::get_average_rating()
: Calculate the average rating for a product.get_stock_status()
: Return the stock status.get_stock_quantity()
: Return the number of items available for sale.wc_get_product_sales(): Did not find any useful functions. Please comment if you know of any because Google Bard let me down! Thanks!get_total_sales()
: Get the total number of sales.get_sales_report_data()
: Get sales report data.get_product_counts()
: Get product totals based on product type.wc_get_product_category_list()
: Returns the product categories in a list.wc_get_product_stock_status()
: Get stock status options.
Orders and Revenue
wc_get_orders
andWC_Order_Query
: Get the total number of orders (and more information) using specific arguments.wc_get_customer_order_count()
: Get the number of orders placed by a specific customer.wc_get_average_order_value(): Did not find any useful functions. Please comment if you know of any because Google Bard let me down! Thanks!
Customer Analysis
wc_get_customer_order_count()
: Get total orders by customer.wc_get_top_spending_customers(): Did not find any useful functions. Please comment if you know of any because Google Bard let me down! Thanks!wc_get_customer_lifetime_value(): Did not find any useful functions. Please comment if you know of any because Google Bard let me down! Thanks!get_billing_country()
andWC_Customer
class: Get a customer’s billing country.
Additional Insights
WC_Coupon
class andget_usage_count()
: Determine how many times a specific coupon code has been used.wc_get_product_category_sales(): Did not find any useful functions. Please comment if you know of any because Google Bard let me down! Thanks!
[# PSA]
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Thank you for reading. I hope you have a great rest of your week.
Take care.
Josh Otwell
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(Cover picture credits: Image by Mudassar Iqbal from Pixabay)